Dr. Alison Sprague

M: +44 7507 840 740
T: +44 20 3908 7011
E: asprague@ceg-europe.com

Dr. Alison Sprague is a senior adviser at CEG Europe, based in London. Her main focus is on regulatory and policy matters, competition, and litigation across a range of sectors. She has particular expertise in the media, entertainment and telecoms sectors: her sector experience includes television, radio, film, internet, music, sport, gambling, publishing and fixed/mobile telecoms. She has advised private and public sector clients and their legal advisers in the UK and overseas (including the EU, Eastern Europe, Australia, South Africa, Russia, India, Hong Kong). Clients include leading broadcasters; pay TV retailers, and telcos; trade associations; regulators and government departments.

She has written numerous thought leadership papers – on media plurality (in the UK and Australia), local newspapers, government media policy, copyright, gambling, mobile markets in the EU, consumer policy and the competition regime in the UK. She co-led a study on convergence in 1996, which was used by the Commission in forming its convergence green paper. During 1990 to 2012, she assisted clients during every major UK broadcasting licensing process and renewal, including Channel 3, Channel 5, DTT, independent national radio, national DAB, and local DTT.

Alison is a member of the future trends working group at the UK’s internet advertising bureau (“IAB”) and has written short papers on the “internet of things”, social media, mobile measurement, regulatory trends and wearables.

Since joining CEG her projects have included: two large assignments on the economics of payment card systems as input to two expert competition damages reports submitted to the Competition Appeal Tribunal and the High Court of Justice; an assessment of competition and regulation in personal banking in an EU territory; an assessment of whether a client’s discounting procedures contravened competition law; inputs to an expert report on the relevant market for a global footwear brand; evaluation of pan-EU broadcasting regulations; and a review of a cost benefits analysis of moving TV broadcasters from one spectrum band to another.

Alison has three degrees in economics and several publications. She began her career as a Research Assistant to Professor Patrick Minford and for her M. Phil and D. Phil theses, she was supervised by Professor Stephen Nickell. She was also a college lecturer at Oxford University. After academia, she began her career as an economics consultant.