Dr. Larry Ruff

M: +1 (650) 299-9339
E: lruff@ceg-northamerica.com


Dr Larry Ruff is an internationally recognized expert on the restructuring of electric and gas utilities to create competition and on the operations of the resulting competitive markets. He has advised governments and utilities in the United States, Great Britain, Canada, Europe, the former Soviet Union, the Indian subcontinent, the Asia-Pacific region, and Latin America on competitive restructuring. He writes and lectures extensively on these matters.

Dr Ruff has been awarded a PhD in economics by Stanford University (1968) and a BS in physics (with honors) by the California Institute of Technology (1963). Larry is currently a Senior Advisor to CEG North America, and has been a Vice President with CRA International, a Senior Vice President with National Economic Research Associates (NERA) and a Managing Director of Putnam, Hayes & Bartlett Inc. (PHB). He has held senior positions in government, industry and non-profit organizations. In 1998, Larry was awarded the Distinguished Service Award of the Public Utility Research Center, University of Florida, Gainesville, Florida.

Selected Assignments include:

2009: For the Government of Victoria, Australia, developed a conceptual plan for urban water for Melbourne.

2007-09: Advised VenCorp, the network market operator in Victoria, Australia, on electricity and gas market matters; his critique of a preliminary design for the national gas market led to a fundamental change in the market-clearing logic.

2004-05: For the World Bank, analyzed and recommended modifications to the electricity restructuring program in Russia and then presented his conclusions to a workshop of Russian electricity sector executives in Moscow in 2005.

2005: Advised a large Saudi company on the value of a power project to be constructed as part of a massive aluminum project in Saudi Arabia.

2004: Analyzed for the California ISO the Transitional Alternative Pricing and Settlement (TAPAS) approach that the CA-ISO was considering as a transition to a locational marginal price (LMP) market for California.

2004: Was co-director of a project to develop the detailed market design and the market rules for a proposed LMP-based electricity market in the Republic of Ireland.

2005-06: Advised the Peruvian electricity regulator (OSINERG) on the extensive revisions in the Electricity Law. Earlier, he advised OSINERG on the regulations and institutions for setting transmission tariffs and encouraging efficient transmission investment (2005), on gas transmission (1999), on capacity payments (1998), and more.