Alison Sprague is a Senior Adviser at CEG and based in the London office. Her main focus is on competition litigation across a range of sectors including payment cards, trucks, sports footwear, and manufactured goods. She also has expertise in the media, entertainment, and telecoms sectors, including television, radio, film, internet, music, sport, gambling, publishing, and fixed/mobile telecoms.
During her career as a consultant, Alison has led numerous assignments in the areas of regulation, competition, and policy, and has also worked on numerous commercial litigation projects. She has advised private and public sector clients and their legal advisers in the UK and overseas.
She has written numerous thought leadership papers—on media plurality, local newspapers, government media policy, copyright, gambling, mobile markets in the EU, consumer policy and the competition regime in the UK, including collective proceedings.
Since joining CEG her projects have included: two large assignments on the economics of payment card systems as input to two expert competition damages reports submitted to the Competition Appeal Tribunal and the High Court of Justice; an assessment of competition and regulation in personal banking in an EU territory; an assessment of whether a client’s discounting procedures contravened competition law; inputs to an expert report on the relevant market for a global footwear brand; evaluation of pan-EU broadcasting regulations; and a review of a cost benefits analysis of moving TV broadcasters from one spectrum band to another.
Before joining CEG in 2013 Alison was a director at three other leading consultants, and was previously a college lecturer at Oxford University.
Alison holds an M. Phil and D. Phil from the University of Oxford.
Recent work
Alison’s recent projects comprise assignments on the economics of payment card systems as input to expert competition damages reports submitted to the Competition Appeal Tribunal (including collective proceedings) and the High Court of Justice.
She is currently drafting expert statements for number of proposed opt-in and opt-out class actions before the UK Competition Appeal Tribunal. The cases comprise several potential opt-in and opt-out interchange fee collective actions against MasterCard and Visa.
